We believe the creative imagination is a wonderful thing.
Our ‘Anything Can Fly’ campaign for Avios celebrates the idea of turning everyday purchases into flights. The campaign taps into the universal human truth that we associate the feeling of flying with freedom and possibility. To support the TV campaign we also created the making of film ‘The Man who made things fly’ which documents the turmoil and eventual success of our build team whilst giving flight to everyday domestic objects.
In our new creative campaign for French Connection, key collection items play a leading role in movie style posters. At the core of the campaign is ‘Make a scene’, an invitation to online customers to create, edit and score their own film starring the spring/summer collection which are then played in store and across French Connection’s digital platforms.
101 have crafted the logo, fount and glass design on premium Belgian lager brand, Heverlee. Heverlee is produced in association with the Abbey of the Order of Premontré in Leuven, whose motto is Ne Quid Nimis: Nothing to Excess. We couldn’t think of a better motto for a beer – that’s why Heverlee carries the tag Ne Quid Nimis.
101 have developed a new creative campaign highlighting Kettle’s unwaveringly authentic approach to making chips. We commissioned Lou Gardiner, a contemporary embroideress who has lovingly hand stitched and hand painted every ingredient of our campaign. Her bespoke embroidered designs emphasise the authenticity of the ingredients, having been ‘picked, gathered and grown’.
101 proudly presents the first work from its Buenos Aires office. ‘Did you Check?’ is a campaign created for Mercado Libre, the biggest e-commerce site in Latin America. Shot with our friend Rafa Lopez Saubidet, it’s designed to encourage folk to habitually check Mercado Libre before they buy, even when shopping offline.
We have helped to re-launch Britain’s favourite cake brand, Mr Kipling. The campaign is based around an organizing idea that recognizes the unique perspective Mr Kipling has from being at the heart of family life. It leverages the emotional pull that already exists between the much-loved, British brand and its audience.
Ready brek is one of Britain’s best loved cereal brands. Famous as ‘central heating for kids’ and for the orange glow of its advertising, it’s now going back out to bat as super smooth porridge for kids.
With London Fashion Week on our doorstep and a 5D in the cupboard we thought it would be nice to capture and share some observations from our vantage point of Somerset House.
Building on the celebrated launch of the National Art Pass in 2011, our latest campaign for the Art Fund puts several of the works of art it has helped to save for the nation to the best possible use…to encourage yet more buyers of what has been called ‘the art Oystercard’. Our campaign juxtaposes works by the likes of Picasso, Warhol and Velasquez with the Art Pass itself to shout out its benefits in a fresh and undeniably relevant way. It runs in print and digital media until Christmas. Further activity follows.
A teenage boy does battle with a tough guy’s moustache in our first work for Weetabix’s Weeto’s brand.
Repositioning the brand as fuel for ever-hungry teenagers under the banner thought “For Breakfast and Beyond”, the campaign is supported by the online game ‘Moustache Combat’.
Click here to play.