101

Augusto joined 101 in August 2011 as a creative director and partner.

Before coming to 101 he worked at Fallon for 2 years for clients like Cadbury, Sony and Orange.

Between 2005 and 2009 he worked at Mother London for clients like Eurostar, Stella Artois, Orange, Motorola working on a number of other award-winning campaigns, including the Edinburgh International Film Festival-winning Eurostar-funded film Somers Town.

Before that he lived and work in Los Angeles and in Argentina at agencies including Saatchi and BBDO.

Augusto is married with 3 children.

Laurence was one of the co-founders of Fallon London, one of the world’s most admired creative agencies and winner of Campaign magazine’s ‘Agency of the Year’ title for 2006 and 2007.

Fallon is perhaps most famous for its contribution to the successful resuscitation of the Skoda brand, the revitalisation of Sony’s television business with the ‘Balls’, ‘Paint’ and ‘Play-doh’ blockbusters for Bravia, and a certain drumming gorilla.

Laurence has chaired various awards juries and edited two books on marketing best practice, and is a frequent contributor to the marketing press and beyond. Laurence also writes a monthly advertising column for the Sunday Telegraph and blogs for Management Today.

He was the only agency strategist named in The Financial Times Creative Business Top 50 and was recently made an Honorary fellow of the IPA.

Laurence is married with three daughters and one dog.

Phil was until recently Cadbury UK’s Marketing Director, managing brands such as Cadbury Dairy Milk, Flake, Cadbury Creme Egg, Bassett’s Liquorice Allsorts and Trebor Extra Strong Mints.

He joined Cadbury UK in 2006 and was responsible for groundbreaking advertising campaigns, such as the award-winning Cadbury Dairy Milk ‘Gorilla’, along with the successful introduction of Trident chewing gum into the UK.  He also oversaw the launch of the Natural Confectionery Company and the much-publicised return of Wispa to popular acclaim.

Phil joined Cadbury from Inbev where he held the position of UK Marketing Director, Brands and managed such household names as Stella Artois, Boddington’s, Beck’s and Murphy’s.  In this role he was responsible for overseeing successful campaigns such as Stella’s ‘Reassuringly Expensive’ advertising.

Phil has also managed brands such as Philadelphia, Toblerone and Dime at Kraft Foods and gained his marketing apprenticeship while working on Hovis at Rank Hovis McDougall.

A graduate of Brunel University, Phil has two sons and is both a keen music fan and follows rugby closely.

After graduating from Liverpool University with a degree in mathematics, Steve qualified as an accountant with Kingston Smith Chartered Accountants.

Having spent some time travelling, Steve returned to London and helped set up Willott Kingston Smith – an accountancy firm specialising in providing financial advice to marketing services clients such as BBH, Howell Henry, Simons Palmer and Rainey Kelly Campbell Roalfe.

Steve joined Fallon in January 2000 as its first Finance Director and was promoted to Chief Financial Officer for Fallon Worldwide, headquarted in Minneapolis, in January 2006.

In 2008 Steve returned to London and was made the Chief Financial Officer of SSF UK where he oversaw the financial operations of Fallon globally and Saatchi and Saatchi London.

Steve is a former Chairman of the IPA Finance Policy Group.

Steve is married with two young children.

Clare started her advertising career at Duckworth Finn Grubb Waters in the days of ‘That’ll be the Daewoo’. She then moved to AMV BBDO for seven years where she worked on some great brands (The Economist, BBC, Pepsi, Clarks) as well some great causes (Anti-smoking & Road Safety for the government and Alcohol Responsibility for Diageo) and was promoted to the board. She then moved to be Head of Planning at WCRS and ran the BSkyB account amongst others. Finally she went to explore life as Head of Acquisition Strategy for Sky before joining 101 in July 2011.

Behaviour change is the thing that Clare loves best: getting people to quit, slow down, change how they view tv, shop differently and getting under the skin of why people buy. She is driven by the desire to understand why and work out how. She’s won various effectiveness awards including Gold IPA, Gold APG & Gold Marketing Society Awards.

Clare lives in East London with her husband and a very large hound.

Mark started his career aged 16 by taking a 4-year print apprenticeship with typesetting company House of Naylor.

He moved agency side in 1990 as Studio Manager at Leo Burnett, and in the last 10 years has been Head of Design at JWT, Euro RSCG and AMV BBDO (where he was promoted to Board Director).

Mark has produced award-winning work for clients such as The RSPCA, The Economist, COI, Guinness and Dulux – regularly appearing in D&AD, Creative Circle and Campaign Press and Poster Awards.

In 2005, Mark joined Fallon London as Partner and Creative Director of Design, running the 18-strong design and film department. He oversaw work as diverse as new packaging for orange, award-winning book covers for Orion Publishing, new membership packs for Tate and a re-design of all 10 radio network logos for BBC.

Mark is a regular judge for the Design Week Awards, Design Week Benchmark Awards, D&AD, Creative Review and Campaign awards.

Richard was until recently the Executive Creative Director of Fallon London.

As one of the founding partners, Richard and his colleagues built Fallon into one of the biggest and most creative agencies in London. As ECD, he oversaw iconic campaigns such as Sony ‘Balls’, Skoda ‘Cake’ and Cadbury ‘Gorilla.’

Prior to setting up Fallon Richard worked at BMP DDB and was part of the creative team that developed the original Marmite ‘Love it.Hate it’ campaign.