101

We’re delighted that our work for the Art Fund has been awarded a silver IPA Effectiveness Award.

The Awards are the global effectiveness gold standard and so our paper – documenting the sales and profit response to the launch of the National Art Pass – held its own in some exalted company. 101 is, we’re told, one of the youngest winners in the Awards’ illustrious history. The paper can be downloaded here.

101 and its client The Art Fund attended this month’s Marketing Society Awards For Excellence having been short-listed as a finalist in the Not For Profit category.

Ahead of leading the Arts Marketing Association workshop on design for marketers on 20th / 21st June 2012, a blog post on their site from 101 partner Mark Elwood discussing our work with The Art Fund.

In just one week, the Art Guide App has been down-loaded more than 16,500 times and has been given excellent reviews in both the Telegraph and New Media Age.

The next phase of 101′s campaign for the Art Fund, ‘Never Without Art’, launches today.

We have created the brand new, state of the art, Art Guide App, the ultimate free guide to seeing art across the UK.

The Guardian has reported that 101′s client, the Art Fund, has had a record 15% increase in membership in the last year. Stephen Deucher, director of the Art Fund, said, ‘There has been a quickening of the philanthropic pulse which means that more people, not just the upper echelons, are doing more to support galleries and museums’.

This month, The London Evening Standard has published ‘London’s 1,000 most influential people 2011: Art & Design’

101’s collaboration with The Art Fund has made the list:

This week saw Creativity run the trailer for our new campaign for French Connection Autumn/Winter 2011 as their Pick of the Day which we’re very happy about. We also launched the National Art Passport for the Art Fund – also featured by Creativity. It’s a great app that lets you track your museum and gallery visits via your mobile and Facebook check-in service.

101 recently launched the National Art Pass for the Art Fund across a 360° platform; from strategy and positioning, and devising the organising idea, Never Without Art, to design of the pass itself, and launch materials including digital and poster communications.