This week, 101 launched The Kipling Cup, ‘The Search For The Nation’s Favourite Cake’
We have collaborated with Premier Foods and Aardman Animations to create an online tournament to establish, once and for all, just which of Mr Kipling’s exceedingly good cakes is truly ‘best in show’, as the great British public votes for their favourite over the next few weeks.
Premier Foods has re-launched Britain’s No. 1 cake brand, Mr Kipling.
The supporting campaign is based upon an organising idea, developed by 101, that recognises the unique perspective Mr Kipling has from being at the heart of family life. It leverages the emotional pull that already exists between the much-loved, British brand and its audience.
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- Augusto Sola
- French Connection
- Laurence Green
- Mark Elwood
- Mercado Libre
- Mr. Kipling
- Phil Rumbol
- Richard Flintham
- Ross Farquhar
- Somerset House
- The Art Fund
5 things we like
You Didn’t Make The Harlem Shake Go Viral—Corporations Did
Source: Quartz – Kevin Ashton
Hijack – Meat Pack Guatemala
Are You Getting Personal? Then Keep Your Distance
Source: Market Leader – Jeremy Bullmore
Source: 101 & Mercado Libre
This month’s fifth 101 thing is the first work out of 101 Buenos Aires. A campaign created for Mercado Libre, the biggest e-commerce site in Latin America. It’s designed to encourage folk to habitually check Mercado Libre before they buy, even when they’re shopping offline. Best of all it’s funny.