101

101 have developed a new creative campaign highlighting Kettle’s unwaveringly authentic approach to making chips. We commissioned Lou Gardiner, a contemporary embroideress who has lovingly hand stitched and hand painted every ingredient of our campaign. Her bespoke embroidered designs emphasise the authenticity of the ingredients, having been ‘picked, gathered and grown’.

Our new campaign for Kettle celebrates the use of real food ingredients, rather than flavourings. We worked with contemporary embroideress Louise Gardiner, who has lovingly hand stitched and hand painted every ingredient of our campaign

Kettle Foods Ltd., the UK’s leading supplier of premium potato crisps, has appointed creative company 101 as its lead brand partner, working on its iconic KETTLE® Chips brand.

The agency has been appointed without a pitch and will take the lead in developing brand communication strategy, and positioning, through to creative communications, in the UK.