101

In our new creative campaign for French Connection, key collection items play a leading role in movie style posters. At the core of the campaign is ‘Make a scene’, an invitation to online customers to create, edit and score their own film starring the spring/summer collection which are then played in store and across French Connection’s digital platforms.

After 7 happy seasons of campaigning, we’ve hung up our boots on French Connection and gone our separate ways. When you start pulling in different directions, that’s better for both parties, non?

French Connection and 101 have launched a new creative campaign in support of the new A/W 2012 collection.

The work includes outdoor, in-store and digital executions and has been produced alongside American photographer Tim Barber. Tim is a world-renowned talent and was previously the photo editor at Vice Magazine and is a co-creator of the 2008 New York Photo Festival.

101 has designed a selection of T-Shirts that make up part of the new French Connection A/W 2012 collection.

The four designs are available for purchase online, and will also be going into all French Connection high-street stores across the UK, alongside the rest of the T-Shirt range, next month.

Download the PDF here.

Our second campaign for French Connection, ‘I Am The Collection’, broke in early February.  The work supports their Spring / Summer 2012 collection and was born out of a brief to deliver ‘one thing’ that could  be used to introduce the new season, globally.  Our creative illuminates the new clothes and their personality en masse and will evolve throughout the season across advertising, in-store and online as the mood of The Collection changes. Creative Review has decided to write a little something about it.

101’s  ‘I Am The Suit’ film for French Connection has been shortlisted the September/ October 2011 Thinkbox award.

It’s so long FCUK and hello “I am…” in the French Connection marketing stable, under the new helm of 101. The effects seem to be paying off…

French Connection has reported a rise in profits and says it sees “great opportunities” for the business.

101 and French Connection: TV’s crucial role in brand-building and raising awareness.

Creative Review like our new work for French Connection.

This week saw Creativity run the trailer for our new campaign for French Connection Autumn/Winter 2011 as their Pick of the Day which we’re very happy about. We also launched the National Art Passport for the Art Fund – also featured by Creativity. It’s a great app that lets you track your museum and gallery visits via your mobile and Facebook check-in service.

French Connection have launched the trailer to the 2011 Autumn/Winter campaign, created by 101.

The latest advertising coincides with the end of the retailer’s financial losing streak – French Connection is back in profit, with shares more than doubling since Christmas.