101

101 have crafted the logo, fount and glass design on premium Belgian lager brand, Heverlee. Heverlee is produced in association with the Abbey of the Order of Premontré in Leuven, whose motto is Ne Quid Nimis: Nothing to Excess.

Our favourite advertising publication on our favourite agency…

Our new campaign for Kettle celebrates the use of real food ingredients, rather than flavourings. We worked with contemporary embroideress Louise Gardiner, who has lovingly hand stitched and hand painted every ingredient of our campaign

We’re delighted to announce we’ve been appointed innocent’s agency of record after a 3 way pitch. Hurray!

Our small but perfectly formed Buenos Aires office has triumphed against the odds and been appointed to create a new campaign for Latin America’s largest e commerce network. Nice work, Gus!

After 7 happy seasons of campaigning, we’ve hung up our boots on French Connection and gone our separate ways. When you start pulling in different directions, that’s better for both parties, non?

The Tesco brand is never far from the media spotlight. But even by its own standards, these first few weeks of January have brought the company an unusually pronounced share of attention: in its various guises as stock, grocer and investor.

‘This is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.’

Sir Winston Churchill had a world war on his mind, not the petty progress of a startup, when he framed the Allies’ progress thus seventy years ago last December. And yet his words resonate as we approach our second birthday.

101 were invited to help design the posters for the ‘Valentino: Master of Couture’ exhibition, it was a wonderful chance for us to get involved with Somerset House.

We’re delighted that our work for the Art Fund has been awarded a silver IPA Effectiveness Award.

The Awards are the global effectiveness gold standard and so our paper – documenting the sales and profit response to the launch of the National Art Pass – held its own in some exalted company. 101 is, we’re told, one of the youngest winners in the Awards’ illustrious history. The paper can be downloaded here.

‘Out of Print’ is a live printing installation by Roma Levin (101 London), James Cuddy, Danilo Di Cuia and Goldsmiths Design students.

The project explores our relationship with digital media through traditional printing techniques.

101 has designed a selection of T-Shirts that make up part of the new French Connection A/W 2012 collection.

The four designs are available for purchase online, and will also be going into all French Connection high-street stores across the UK, alongside the rest of the T-Shirt range, next month.

Kettle Foods Ltd., the UK’s leading supplier of premium potato crisps, has appointed creative company 101 as its lead brand partner, working on its iconic KETTLE® Chips brand.

The agency has been appointed without a pitch and will take the lead in developing brand communication strategy, and positioning, through to creative communications, in the UK.

101 and its client The Art Fund attended this month’s Marketing Society Awards For Excellence having been short-listed as a finalist in the Not For Profit category.

We’re a free-range creative company, dedicated to solving business problems and acting as fellow brand custodians.  And we’re looking for a new 101er to join us.

Campaign magazine has published its ‘Class of 2012′ – its picks of a new generation of young talent who are making their mark on the advertising industry.  The list includes 101 Brand Leader Ross Farquhar who they say is the man to go to ‘if you need to relaunch a brand’.

We have been awarded a Silver award in the Transport, Travel, Leisure & Tourism category at the 2012 British Arrows awards for ‘Fly’ for Avios.

Campaign magazine has published its annual ‘School Report’ of agencies in the advertising industry.  This reflects their understanding of  agencies’ performance: their work, management strengths, new business records, innovation and culture.

101 Brand Leader, Ross Farquhar, posts this week about common sense marketing: ‘the kind that’s prevalent in our industry, directed by what seems logical or reasonable and underpinned by assumptions that any rational person would deem obvious’.

The AAR has released its compilation of new business activity in 2011 in the UK.

101 came top of one of the tables: In 2011, we picked up the most new business without a formal, competitive pitch.