101

101 Designs T-Shirts For French Connection – On Sale Now!

T-Shirt_door

101 has designed a selection of T-Shirts that make up part of the new French Connection A/W 2012 collection.

The four designs are available for purchase online, and will also be going into all French Connection high-street stores across the UK, alongside the rest of the T-Shirt range, next month.

I’m Really, Really Sorry
Nillionaire
Perspective Doorway
Perfectly Folded

101 is a free-range, creative company that has been set up to have the freedom to work with client teams as ‘fellow brand custodians’ rather than simply ‘an ad agency that makes ads on request’. Our contribution to French Connection’s latest collection is a live embodiment of this.

101′s new print campaign for Autumn/Winter 2012 breaks 17th September across the UK.

101 Things

5 things we like
this month

1.

Future Trends

Source: Slideshare.com – Mary Meeker

You’ll have probably seen this presentation, but… if you haven’t, this is the (foreseeable) future of the internet. Well, for the next few months anyway.

2.

You Didn’t Make The Harlem Shake Go Viral—Corporations Did

Source: Quartz – Kevin Ashton

Charting the anatomy of a viral sensation…’The Harlem Shake’ timeline, and how companies not consumers propelled it.

3.

Hijack – Meat Pack Guatemala

Source: Vimeo – Creative Farm

As smartphone penetration continues to explode, we suspect we’ll see a lot more location based mobile activity like this.

4.

Are You Getting Personal? Then Keep Your Distance

Source: Market Leader – Jeremy Bullmore

Another pearler from the king of marketing commentary: how marketeers chase the individual at their peril.

5.

Mercado Libre

Source: 101 & Mercado Libre

This month’s fifth 101 thing is the first work out of 101 Buenos Aires. A campaign created for Mercado Libre, the biggest e-commerce site in Latin America. It’s designed to encourage folk to habitually check Mercado Libre before they buy, even when they’re shopping offline. Best of all it’s funny.