Kettle Foods Ltd., the UK’s leading supplier of premium potato crisps, has appointed creative company 101 as its lead brand partner, working on its iconic KETTLE® Chips brand.
The agency has been appointed without a pitch and will take the lead in developing brand communication strategy, and positioning, through to creative communications, in the UK.
Andrew Slamin, Marketing Director, Kettle Foods Ltd. said, ‘We are delighted to be working with 101 to develop our brand strategy and communications. They have already proven to be clear-sighted strategic thinkers and we are in the process of developing some exciting communication ideas for the near future.’
Phil Rumbol, Founding Partner, 101 said, ‘We relish the opportunity to work with this much-loved brand as creative partners across all areas of their business.’
101 has already begun working with Kettle Foods, fulfilling its own brand promise of delivering an organising idea that will orchestrate all aspects of brand behaviour. First communications, including a new TV brand advertising campaign, are expected to roll out later in the year.
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