101

Kettle Foods Appoints 101 As Lead Creative Agency

Kettle

Kettle Foods Ltd., the UK’s leading supplier of premium potato crisps, has appointed creative company 101 as its lead brand partner, working on its iconic KETTLE® Chips brand.

The agency has been appointed without a pitch and will take the lead in developing brand communication strategy, and positioning, through to creative communications, in the UK.

Andrew Slamin, Marketing Director, Kettle Foods Ltd. said, ‘We are delighted to be working with 101 to develop our brand strategy and communications. They have already proven to be clear-sighted strategic thinkers and we are in the process of developing some exciting communication ideas for the near future.’

Phil Rumbol, Founding Partner, 101 said, ‘We relish the opportunity to work with this much-loved brand as creative partners across all areas of their business.’

101 has already begun working with Kettle Foods, fulfilling its own brand promise of delivering an organising idea that will orchestrate all aspects of brand behaviour. First communications, including a new TV brand advertising campaign, are expected to roll out later in the year.

Read more here.

101 Things

5 things we like
this month

1.

Future Trends

Source: Slideshare.com – Mary Meeker

You’ll have probably seen this presentation, but… if you haven’t, this is the (foreseeable) future of the internet. Well, for the next few months anyway.

2.

You Didn’t Make The Harlem Shake Go Viral—Corporations Did

Source: Quartz – Kevin Ashton

Charting the anatomy of a viral sensation…’The Harlem Shake’ timeline, and how companies not consumers propelled it.

3.

Hijack – Meat Pack Guatemala

Source: Vimeo – Creative Farm

As smartphone penetration continues to explode, we suspect we’ll see a lot more location based mobile activity like this.

4.

Are You Getting Personal? Then Keep Your Distance

Source: Market Leader – Jeremy Bullmore

Another pearler from the king of marketing commentary: how marketeers chase the individual at their peril.

5.

Mercado Libre

Source: 101 & Mercado Libre

This month’s fifth 101 thing is the first work out of 101 Buenos Aires. A campaign created for Mercado Libre, the biggest e-commerce site in Latin America. It’s designed to encourage folk to habitually check Mercado Libre before they buy, even when they’re shopping offline. Best of all it’s funny.