101 Creative Director and Partner Augusto Sola has recently collaborated with Somesuch & Co’s director Bob Harlow on the promo for East London quartet Rudimental’s Number One hit ‘Feel The Love’.

Rudimental is comprised of songwriters and producers Piers Agget, Kesi Dryden, Amir Amor and DJ Locksmith – whose mission is to bring back soul to electronic music.

Augusto devised the concept for the video for ‘Feel The Love’ – which debuted at number one in the UK last month. The film follows the lives of the Urban Riders of Fletcher Street, Philadelphia, an organisation that is part of a long-standing tradition of black, urban cowboys and horsemanship in the city, dating back a century. The local horsemen teach neighbourhood youth to ride and care for horses, a programme that helps bring the community together in a deprived area.

This single also gave Asylum Records its first number one hit in its forty-one year history.