101

Kipling Cup Winner Announced

Mr Kipling_02

The Search For The Nation’s Favourite Cake is over.
In this week’s grand final of The Kipling Cup, the Cherry Bakewell has beaten the Pink French Fancy in the last stage of the competition.

101 Things

5 things we like
this month

1.

Future Trends

Source: Slideshare.com – Mary Meeker

You’ll have probably seen this presentation, but… if you haven’t, this is the (foreseeable) future of the internet. Well, for the next few months anyway.

2.

You Didn’t Make The Harlem Shake Go Viral—Corporations Did

Source: Quartz – Kevin Ashton

Charting the anatomy of a viral sensation…’The Harlem Shake’ timeline, and how companies not consumers propelled it.

3.

Hijack – Meat Pack Guatemala

Source: Vimeo – Creative Farm

As smartphone penetration continues to explode, we suspect we’ll see a lot more location based mobile activity like this.

4.

Are You Getting Personal? Then Keep Your Distance

Source: Market Leader – Jeremy Bullmore

Another pearler from the king of marketing commentary: how marketeers chase the individual at their peril.

 

5.

Mercado Libre

Source: 101 & Mercado Libre

This month’s fifth 101 thing is the first work out of 101 Buenos Aires. A campaign created for Mercado Libre, the biggest e-commerce site in Latin America. It’s designed to encourage folk to habitually check Mercado Libre before they buy, even when they’re shopping offline. Best of all it’s funny.

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