101

Art Fund Launches The Art Guide App

The next phase of 101′s campaign for the Art Fund, ‘Never Without Art’, launches today.

We have created the brand new, state of the art, Art Guide App, the ultimate free guide to seeing art across the UK.

Art Guide is the most comprehensive portable guide to seeing art across the UK and is ideal for art and culture lovers. It features the 600 most important galleries and museums in England, Scotland and Wales and lists all upcoming and current must-see art exhibitions. Loaded with beautiful high res images and helpful extra features, you can get a glimpse of a gallery or exhibition and read what the critics have to say before visiting.

Visiting information for all venues is included, giving you opening times, prices, contact details and directions and a location enabled map helps you locate all nearby exhibitions and venues. The Art Guide allows you to save your favourites and create a ‘Wishlist’ of art you want to see. You can also receive alerts when an exhibition is opening or coming to an end and send favourites on byemail to yourself and friends via Facebook and Twitter.

The app can be downloaded for free by iPhone users from the Apple App store now: here.

And Android users on the 30th April.

 

101 Things

5 things we like
this month

1.

Future Trends

Source: Slideshare.com – Mary Meeker

You’ll have probably seen this presentation, but… if you haven’t, this is the (foreseeable) future of the internet. Well, for the next few months anyway.

2.

You Didn’t Make The Harlem Shake Go Viral—Corporations Did

Source: Quartz – Kevin Ashton

Charting the anatomy of a viral sensation…’The Harlem Shake’ timeline, and how companies not consumers propelled it.

3.

Hijack – Meat Pack Guatemala

Source: Vimeo – Creative Farm

As smartphone penetration continues to explode, we suspect we’ll see a lot more location based mobile activity like this.

4.

Are You Getting Personal? Then Keep Your Distance

Source: Market Leader – Jeremy Bullmore

Another pearler from the king of marketing commentary: how marketeers chase the individual at their peril.

 

5.

Mercado Libre

Source: 101 & Mercado Libre

This month’s fifth 101 thing is the first work out of 101 Buenos Aires. A campaign created for Mercado Libre, the biggest e-commerce site in Latin America. It’s designed to encourage folk to habitually check Mercado Libre before they buy, even when they’re shopping offline. Best of all it’s funny.

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