Our second campaign for French Connection, ‘I Am The Collection’, broke in early February. The work supports their Spring / Summer 2012 collection and was born out of a brief to deliver ‘one thing’ that could be used to introduce the new season, globally. Our creative illuminates the new clothes and their personality en masse and will evolve throughout the season across advertising, in-store and online as the mood of The Collection changes. Creative Review has decided to write a little something about it.
Read more here.