101

French Connection: I Am The Collection

Creative Review

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Our second campaign for French Connection, ‘I Am The Collection’, broke in early February.  The work supports their Spring / Summer 2012 collection and was born out of a brief to deliver ‘one thing’ that could  be used to introduce the new season, globally.  Our creative illuminates the new clothes and their personality en masse and will evolve throughout the season across advertising, in-store and online as the mood of The Collection changes. Creative Review has decided to write a little something about it.

Read more here.

101 Things

5 things we like
this month

1.

Future Trends

Source: Slideshare.com – Mary Meeker

You’ll have probably seen this presentation, but… if you haven’t, this is the (foreseeable) future of the internet. Well, for the next few months anyway.

2.

You Didn’t Make The Harlem Shake Go Viral—Corporations Did

Source: Quartz – Kevin Ashton

Charting the anatomy of a viral sensation…’The Harlem Shake’ timeline, and how companies not consumers propelled it.

3.

Hijack – Meat Pack Guatemala

Source: Vimeo – Creative Farm

As smartphone penetration continues to explode, we suspect we’ll see a lot more location based mobile activity like this.

4.

Are You Getting Personal? Then Keep Your Distance

Source: Market Leader – Jeremy Bullmore

Another pearler from the king of marketing commentary: how marketeers chase the individual at their peril.

 

5.

Mercado Libre

Source: 101 & Mercado Libre

This month’s fifth 101 thing is the first work out of 101 Buenos Aires. A campaign created for Mercado Libre, the biggest e-commerce site in Latin America. It’s designed to encourage folk to habitually check Mercado Libre before they buy, even when they’re shopping offline. Best of all it’s funny.

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