A free range
creative company.
We design brands,
their behaviour &
their organising idea.
We are built
to collaborate
& co-create with
the very best.
Process & Network
Close101 was born with a spirit of enthusiastic collaboration.
We go deeper and then go broader than a traditional ‘ad agency’. Finding and defining the real problem, then solving it in whatever medium, whatever way is appropriate. Be that advertising, design, digital, innovation, NPD or beyond.
We cast teams according to task and draw from a deep pool of like-minded talent.
Our guiding belief? None of us are as good as all of us.
Clients
CloseThe Art Fund is the national fundraising charity that helps museums and galleries acquire, show and share works of art.
IAG’s new travel reward programme and shared global currency.
Iconic British fashion brand.
Britain’s best loved cake brand.
The original fuel for kids.
Philosophy
Close101, we like to say, is a free range creative company.
Free to roam a business in search of a problem or opportunity, then to roam beyond traditional siloes to solve it or seize it.
We pride ourselves on three things:
Brand design
The overall, coherent and coordinated plan for a brand, not just its look and feel.
Organising ideas
That act as the brand and brand team’s north star.
Brand behaviour
Because what a brand does is as important, and often more so, than what it says.