1
Avios is one of the UK’s leading travel rewards programmes and the shared reward currency for British Airways Executive Club and Iberia Plus.
As well as developing the organising idea for the Avios brand, we created the ‘Anything Can Fly’ campaign to support the UK Avios programme launch; that expresses how everyday purchases through Avios collection partners can enable customers to get great value travel rewards.
2
This week, 101 launched The Kipling Cup, ‘The Search For The Nation’s Favourite Cake’
3
French Connection: I Am The Collection
Creative Review
Our second campaign for French Connection, ‘I Am The Collection’, broke in early February. The work supports their Spring / Summer 2012 collection and was born out of a brief to deliver ‘one thing’ that could be used to introduce the new season, globally. Our creative illuminates the new clothes and their personality en masse and will evolve throughout the season across advertising, in-store and online as the mood of The Collection changes. Creative Review has decided to write a little something about it.
4
Campaign ad of the week
Campaign
The week the work launched, Campaign awarded the film ‘Ad of the Week’ on their website.
5
Big names lured to new agency
Financial Times
“The creative team behind some of the most memorable advertising of recent years has launched a new agency hoping to reclaim admen’s seats at the ‘top table’ of business decision-making”.
6
The second phase of our National Art Pass campaign has launched under the banner of ‘Art Unlimited’, underscoring the sheer breadth and depth of artistic exploration the Pass enables.