101

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Mercado Libre

Did You Check Band Film

101 proudly presents the first work from its Buenos Aires office. ‘Did you Check?’ is a campaign created for Mercado Libre, the biggest e-commerce site in Latin America. Shot with our friend Rafa Lopez Saubidet, it’s designed to encourage folk to habitually check Mercado Libre before they buy, even when shopping offline.

Heverlee Featured

Heverlee

Identity

101 have crafted the logo, fount and glass design on premium Belgian lager brand, Heverlee. Heverlee is produced in association with the Abbey of the Order of Premontré in Leuven, whose motto is Ne Quid Nimis: Nothing to Excess.

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French Connection

Make a Scene Film

Our new creative campaign for French Connection supports the Spring/Summer 2013 collection. We commissioned American based photographer Tim Barber for a second time, the results speak for themselves. At the core of the campaign is ‘Make a scene’, an invitation to online customers to create, edit and score their own film starring the spring/summer collection which are then played in store and across digital platforms.

Handmade Print 4

Kettle

Handmade Print

101 have developed a new creative campaign highlighting Kettle’s unwaveringly authentic approach to making chips. We commissioned Lou Gardiner, a contemporary embroideress who has lovingly hand stitched and hand painted every ingredient of our campaign. Her bespoke embroidered designs emphasise the authenticity of the ingredients, having been ‘picked, gathered and grown’.

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French Connection

Make a Scene

In our new creative campaign for French Connection, key collection items play a leading role in movie style posters. At the core of the campaign is ‘Make a scene’, an invitation to online customers to create, edit and score their own film starring the spring/summer collection which are then played in store and across French Connection’s digital platforms.

Ready brek

Ready brek

Guarantee Film

So confident is the company in its lack of lumps that real Ready brek employees have lined up to demonstrate a series of ridiculous forfeits they pledge to undertake if any kid can find a lump.

The campaign is supported with a digital and TV partnership with Nickelodeon. A dedicated Ready brek hub on Nickelodeon.co.uk allows children to engage with the creative, giving them the power to make Ready brek employees perform forfeits at a click of the mouse.

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